How does SEO benefit your startup sales?

SEO isn’t just about driving traffic to your website. It can actually be used to increase your sales. Just think about it: what’s one of the main reasons you use search engines?

To do research, right?

For example, Flipkart has been the big tycoon in SEO he has created awareness which in turn made sales that were infinite and couldn't be handled on a sole level.
SEO makes or breaks an E-Commerce website.

On the flip side, I knew an auto financing company that had to close down because of poor reviews. The search engine would display so many negative reviews when one searched for the company’s name with the word “review” it would only show negative aspects which directly affected the revenue of the company to fall at a larger number.  At that point, they had to shut down because they were spending more money than they were generating each month.

  

We give you 5 reasons for SEO

1. Increase Website Traffic

Increasing your web site traffic may increase your online and offline sales. SEO helps place

your product or services in front of eager consumers, as well as gain a wider audience.

2. Increase Sales & Revenue

Search Engine Optimization and marketing helps drive targeted traffic to your website while maximizing your ROI and increase online sales. Through efficient search engine marketing strategies a search engine optimizer can help develop a steady stream of qualified traffic to your website.

3. Build Brand Awareness

Search engine marketing provides an effective way to promote your company’s brand identity. A custom search engine marketing plan is your way of communicating your corporate or personal image, including your products, services or logo/brand in a positive way.

4. Your Competitors Use SEO Already

Every day more and more businesses are hiring web designers to bring them into the online marketplace. This constant influx of new websites means that there is new online competition.

5.  Generate New Leads & Customers

In 1993 there was a mythical saying “if you build it they will come”, and many business owners spent boatloads of money on building websites with no strategies in place to drive targeted traffic to their websites. With over 2 billion more websites to compete with now, a successful website will require a more effective Internet marketing strategy.

Using search engine marketing not only helps increase sales in the initial stages of launching your small business, but it maintains the longevity of your business as well. When a site has a good ranking and begins to generate traffic, it maintains that higher rank with increased sales potential over time as your business grows. Establishing a good reputation and planning for the long term is necessary for any small business’s success.

#Sociato builds your SEO in the most alluring manner that makes your competitors go GAGA!
Get on board today with #Sociato!
Till then, Happy Buzzing!

How to choose a digital marketing agency?

Have you been told that you absolutely must have a digital marketing agency to succeed in business nowadays? All of the noise and hubbub surrounding digital marketing agencies can be difficult to sort out, especially if you’re not sure what a digital marketing agency does, why you need one, and how you find one.

A digital marketing agency makes you position in the market through the medium of internet and social media networking, which in simple words means to be known in the global market. All your worries have ended, we tell you exactly how does it all work and how do you choose the best agency for your brand’s marketing.
In order to understand what a digital marketing agency does, you need to know what the term “digital marketing” means. The Financial Times defines “digital marketing” as “the marketing of products or services using digital channels to reach consumers.”

In simple words, a digital marketing agency is a firm that uses digital channels (such as laptops, desktops, tablets, smartphones, social media, digital signage, and search engine marketing) to attract, engage, and retain customers.

You might be asking yourself, “Can’t I just reach out to customers on my own without having to pay someone else to do it?” The answer to that question is yes. However, the situation is similar to giving yourself a haircut. You might be able to hold a pair of scissors, but wouldn’t you rather trust your appearance to a professional? Digital marketing isn’t your business’ core competency. Yes, anyone can tweet or post an update to Facebook. It takes someone with a deep knowledge of best practices for digital media to do either of those tasks effectively, though.

How do they do this? Marketing specialists develop strategies to determine who your customers are and how best to reach them. As you google about digital marketing agencies you get a million results but the ideal one for you is a difficult one altogether.

What are certain essential you look while getting on board with a digital marketing agency?

With a million choices of agencies, there are certain queries that they should answer.

1.  How long have they been working?

2. What services does the agency offer?

3. How can the agencies strategies be profitable for my brand?

4. How long does it take the contact person to respond to emails or phone calls?

Where to Find a Digital Marketing Agency

Now that you know what to look for in a digital marketing agency, you need to find one. How do you do that?

There are a few paths you could take. First, you could go to Google and type in the phrase “how to find a digital marketing agency.” You’ll get over 63 million results, with the first results being digital marketing agencies that are in your geographic area.

The best way to find a digital marketing agency is through referrals. An agency having a good WOM, does prove to deliver good work! And if you still cant find one, donot hesitate to contact us & we shall help you get your brand marketed! 

A digital marketing agency can inject new life into your business, if you choose the right one. Being hasty can lead to the wrong decision. Take your time and think carefully. Patience and commitment to the process will yield positive results.

How to build your brand on Social Media?

Hello all!
We have the #mondayblog for you, with a new topic which is a must in the Digital Era and makes or breaks your personality.

Today, we speak about the perks of social media marketing and setting up a personal image on social networks.
In the current Honey Singh, generation everyone know’s how to post a swag photo online but do you know that once you enter the corporate world, social media life will be a tough aspect to think about. (It’s never about the girls you talk on facebook)
Social media has grown to a level to which people only want to climb and never come down! (NaryalPaaniwala hits with a bamboo on the bum)
People should know about personal branding too, it's not about the places you’ve been to with your friends, it’s about how you showcase yourself to the world.
When a company checks your profile the impact should be such pleasing that the very next moment you surely get a call of the dream job!

Represent yourself as a valuable brand, people will pay or hire you just for the presentation not for your skills. A simple example here is of the phone One Plus One which created a buzz in the market by providing the best features at a cheap price. It created a lasting impression which is now on high demand and every second person has the phone in the wanted list.
The personality of a brand is defined by the personal voices of all people representing and connecting with it.

Social media is a platform to connect yourself with the world and grow with it.

Stay tuned for our next blog coming Monday!
Happy Buzzing.

From old school to swag school!

A flashback to the old marketing styles which tend to be history now! Digital marketing has taken over & has some serious benefits attached to it. Let's have a glance through..

In a world where over a 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing.
People are consuming digital content on a daily basis. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over.

There are a number of advantages to Digital Marketing. Unlike traditional marketing, digital marketing is more affordable. (low budget issues are on everywhere) You can reach a larger audience in a shorter time-period. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground.

In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. This marked the beginning of the transition to the digital era of marketing.
Tweaking the digital marketing strategy that worked in the past won’t take your company into a solid future. A new strategy that focuses on identifying problems and providing solutions had to be developed and implemented. Every department in the company has to work together to create memorable customer experiences. It is a new marketing world. Are you ready? (you have to be :p)

#Sociato does a thorough research on your brand, the target audience,  reach maximisation and all the necessary calculations to be done to make your brand a known one.

Stay updated for more information on the digital age.
Happy Buzzing!

A Marketing Missile

#Sociato had the perfect weekend, we hope our audience did too.
We are back with #mondayblogging and this time we have a new topic to share and speak about.

All the ladies are the best examples for this topic.

THE POWER BEHIND WORD OF MOUTH.

Now what do we know actually about these 5 words?

The aim in word of mouth marketing is to provide customers with such an unbelievably amazing, life-affirming product or service that they can’t help but share their experience with friends, family, co-workers, and the random dude who sits at the bus stop every day with his exotic parrot.
Our brand has just grew through the valuable word of mouth, it is not only telling that they perform this activity but how they perform is the main subject on which anyone would approach us.




For example,

Regardless of whether you’re on the east coast or the west, you probably know a thing or two about Dunkin’ Donuts (like the fact that their donut holes are delicious, and that their “medium regular” coffee is to die for). And, you probably know at least one person who has been to Dunkin’ Donuts and absolutely loves it. The reason that you know all this is because Dunkin’ Donuts has a fantastic word-of-mouth marketing strategy.

Brands can pay anyone to love their brand publicly, but the real power lies with customers who ultimately choose whether to share engaging content to friends, family, and often times, complete strangers.

Most importantly, it's because they love your brand, not because you're paying them.           

WOM is a pull or push marketing strategy.
Analyzing the market, half of the brands are famous because of this strategy.

Word of mouth only depends on two things:

1. Socializing
2. Output

If you combine this two elements, the mountain will be ready for you to put your flag on!
#Sociato makes your startup grow big through the powerful word of mouth theory!

Get on board and experience the fun.
Stay tuned, till the next blog we will be back!

Happy Buzzing!

Perks of Digital Marketing!

Various meetings lined up for Sociato, but everyone has the same question in mind.
''Why invest in Digital Marketing?''
We explained our prospects that marketing is not only making sales, it is getting the brand recognized in the eyes of the target market!
Giving the sales turnover, would not be our only motive towards your startup but moving towards the right target audience, engagement, brand establishment in the eyes of people and many other aspects would be a complete plan for your startup to rise with Sociato.

Digital Marketing is such a field where the reach is global and recognized in the eyes of people living millions of light years ahead.
In today’s busy world, no one has time for door-to-door marketing instead everyone wants marketing to be done via computers, internet, emails, onlines ads, etc.
What is all this? Telling the world you exist! This is where, Sociato steps in & we do marketing like the ‘’Rajnikanth’’ of this industry.
MIND IT!

People want a hundred results from one investment they do for the startup, but you get those results when you have the perfect set of cards in your hand.
A customer would not invest in your product until it is beneficial for him and within the price he can afford.

Our client meetings are the only chance for to convince a startup that we would make it reach globally and nationally.
Sociato has always been a friend to all the friendly clients and the professional startup to all the corporate sector.
 

We give you all the minute details about the marketing done per week, from the number of posts done to the number of people reached. Analytics with inquires are our motive for your brand.
Sociato never treats clients as a source of money, but a family member under our roof! So get your brand updated, because Social Media is the new in! Stay tuned with us for the next story, till then do whatever you want to do!!

Happy Buzzing Folks!

Startup Mantra & growth hacks.

"A STARTUP IS A COMPANY DESIGNED TO GROW FAST"

In today's world, Startups are the most known mantras for the young minds.

Beginning with a simple question:

WHAT TO SELL?
A startup never grows with sales, it grows with what it sells!
A customer would invest time in your company if you have the quality he requires.

There is no theory which can understand a customer but there is a theory to understand the trend. (besides girls are a broader field of customer knowledge :P).

Next comes, how do you market your brand?
(Need some thinking hat now!)
The strongest form of marketing these days is Digital Marketing. (the most result oriented form of marketing).

The power of digital marketing can be best understood by the best example set in today's time - Our PM Narendra Modi (#Namo). Digital marketing is the medium used for maximising your reach in a cost effective manner (the key point to consider for startups)!
Startups and companies should extensively spend their resources on capitalising digital platforms and make your brand go GAGA globally just like our PM is doing!
#DigitalAge #DigitalIndia

We help you tell the world you exist, let's make your brand reach out to the world with some noise created by #Sociato!

Happy Buzzing Folks!

Building a team, brick by brick.

Just when my exams were on, i asked the moon where will I be post my studies?
The moon smiled & winked. (Maybe winter was coming for me :P).

The very next day a twist came to my life (which i didn't know would land me where).

Well, one of my friend was working with a startup named SOCIATO which catered to the digital marketing needs of other startups, (umm sounded dam cool)!
So I helped her in making some content for certain social media posts..  Unaware that the co-founders are going to love my work! (Yes, thats the truth).

Startups are like cool places to be in, the young & enthu generation, the work diversification & a lot of brainstorming sessions that come around!

For me it was a discovery since writing content was never my cup of vodka (i dont drink tea :p).
With my energy, full of life mentors and helping hands, I was soon a part of that startup! (Whoaa!)

And then i was designated the "MARKETING CZAR" of SOCIATO (gives a king-size feeling but i really didn't know the meaning).

Content was just the start! Exploring the digital marketing world with Sociato. :D

Happy Buzzing!

Grab opportunities like a lion.

Well, possessing smartness and digital marketing skills, Sociato came up!
We are opportunists that exploited this need and serve the candies of digital marketing to our clients.







Want to know how? Then read on to know more.
Don't you all agree with the advancement of internet and digital possibilities, life has become easy? (I even get my toothbrush online :P)
The digital era has been adopted by everyone and is evolving like a wild fire. This has caused a rise in digital marketing. Every industry is going digital in marketing. (Woaah!)

 
What is digital marketing? (*thinking*)
It is an umbrella which covers all tools and means to market your product or service digitally. Ever wondered why industries inclined towards digital marketing?
The most important aspect is, its measurable! Get the results in actual numbers!
With these numbers, have a hardcore analytics and strategize efficiently.

Let's go in flashback to the times when digital marketing was not that advance.....
You put an advertisement on a bus stop, in a newspaper or anywhere else. Did you come to know its reach? (Pffff! Are you serious? :P)

Digital Marketing was the 'Big Bang' that solved the problems! (Eureka!!)

A New Journey!

What's it to work in a StartUp...
Relaxed and laidback? Less work? Easy Life?
Well, not even slightly like this. To work in a StartUp, is fun, challenging, dynamic, full of ideas, energetic !
Starting from scratch, one gets to explore a number of attributes.

How do I know all this?
An opportunity came knocking at my door, an opportunity that helped me evolve. I grabbed it like any other smart person would do ( Oh Yes, I'm smart *wink*). Giving me hands on practical knowledge in parallel to my theory being studied in my Final Year of Bachelor of Management Studies.

Going in depth, this opportunity was none other than the young and vibrant SOCIATO.

Honestly, I myself was unaware of my content generation skills. For all these years, they were hiding in my brain and I finally managed to seek them. Handling few client pages initially on Facebook to writing content for an actual website, ( Did I? :P) got me over a hill. Ofcourse, all this was only possible through constant and valuable guidance of Sahil and Amrita, the founders of Sociato.

Balancing studies and work, family and friends, has induced an important feature : Multitasking! Here, at Sociato no client is kept waiting for long because we believe in delivering excellence on time. I have never been laid back due to this element.

Cool environment, liberty to take up things as per my suitability and most important my Cool Mentors are the perfect ingredients to bake my own yumilicuous cake, that is, my Work and my Persona!