How to choose a digital marketing agency?

Have you been told that you absolutely must have a digital marketing agency to succeed in business nowadays? All of the noise and hubbub surrounding digital marketing agencies can be difficult to sort out, especially if you’re not sure what a digital marketing agency does, why you need one, and how you find one.

A digital marketing agency makes you position in the market through the medium of internet and social media networking, which in simple words means to be known in the global market. All your worries have ended, we tell you exactly how does it all work and how do you choose the best agency for your brand’s marketing.
In order to understand what a digital marketing agency does, you need to know what the term “digital marketing” means. The Financial Times defines “digital marketing” as “the marketing of products or services using digital channels to reach consumers.”

In simple words, a digital marketing agency is a firm that uses digital channels (such as laptops, desktops, tablets, smartphones, social media, digital signage, and search engine marketing) to attract, engage, and retain customers.

You might be asking yourself, “Can’t I just reach out to customers on my own without having to pay someone else to do it?” The answer to that question is yes. However, the situation is similar to giving yourself a haircut. You might be able to hold a pair of scissors, but wouldn’t you rather trust your appearance to a professional? Digital marketing isn’t your business’ core competency. Yes, anyone can tweet or post an update to Facebook. It takes someone with a deep knowledge of best practices for digital media to do either of those tasks effectively, though.

How do they do this? Marketing specialists develop strategies to determine who your customers are and how best to reach them. As you google about digital marketing agencies you get a million results but the ideal one for you is a difficult one altogether.

What are certain essential you look while getting on board with a digital marketing agency?

With a million choices of agencies, there are certain queries that they should answer.

1.  How long have they been working?

2. What services does the agency offer?

3. How can the agencies strategies be profitable for my brand?

4. How long does it take the contact person to respond to emails or phone calls?

Where to Find a Digital Marketing Agency

Now that you know what to look for in a digital marketing agency, you need to find one. How do you do that?

There are a few paths you could take. First, you could go to Google and type in the phrase “how to find a digital marketing agency.” You’ll get over 63 million results, with the first results being digital marketing agencies that are in your geographic area.

The best way to find a digital marketing agency is through referrals. An agency having a good WOM, does prove to deliver good work! And if you still cant find one, donot hesitate to contact us & we shall help you get your brand marketed! 

A digital marketing agency can inject new life into your business, if you choose the right one. Being hasty can lead to the wrong decision. Take your time and think carefully. Patience and commitment to the process will yield positive results.

How to build your brand on Social Media?

Hello all!
We have the #mondayblog for you, with a new topic which is a must in the Digital Era and makes or breaks your personality.

Today, we speak about the perks of social media marketing and setting up a personal image on social networks.
In the current Honey Singh, generation everyone know’s how to post a swag photo online but do you know that once you enter the corporate world, social media life will be a tough aspect to think about. (It’s never about the girls you talk on facebook)
Social media has grown to a level to which people only want to climb and never come down! (NaryalPaaniwala hits with a bamboo on the bum)
People should know about personal branding too, it's not about the places you’ve been to with your friends, it’s about how you showcase yourself to the world.
When a company checks your profile the impact should be such pleasing that the very next moment you surely get a call of the dream job!

Represent yourself as a valuable brand, people will pay or hire you just for the presentation not for your skills. A simple example here is of the phone One Plus One which created a buzz in the market by providing the best features at a cheap price. It created a lasting impression which is now on high demand and every second person has the phone in the wanted list.
The personality of a brand is defined by the personal voices of all people representing and connecting with it.

Social media is a platform to connect yourself with the world and grow with it.

Stay tuned for our next blog coming Monday!
Happy Buzzing.

From old school to swag school!

A flashback to the old marketing styles which tend to be history now! Digital marketing has taken over & has some serious benefits attached to it. Let's have a glance through..

In a world where over a 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing.
People are consuming digital content on a daily basis. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over.

There are a number of advantages to Digital Marketing. Unlike traditional marketing, digital marketing is more affordable. (low budget issues are on everywhere) You can reach a larger audience in a shorter time-period. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground.

In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. This marked the beginning of the transition to the digital era of marketing.
Tweaking the digital marketing strategy that worked in the past won’t take your company into a solid future. A new strategy that focuses on identifying problems and providing solutions had to be developed and implemented. Every department in the company has to work together to create memorable customer experiences. It is a new marketing world. Are you ready? (you have to be :p)

#Sociato does a thorough research on your brand, the target audience,  reach maximisation and all the necessary calculations to be done to make your brand a known one.

Stay updated for more information on the digital age.
Happy Buzzing!

A Marketing Missile

#Sociato had the perfect weekend, we hope our audience did too.
We are back with #mondayblogging and this time we have a new topic to share and speak about.

All the ladies are the best examples for this topic.

THE POWER BEHIND WORD OF MOUTH.

Now what do we know actually about these 5 words?

The aim in word of mouth marketing is to provide customers with such an unbelievably amazing, life-affirming product or service that they can’t help but share their experience with friends, family, co-workers, and the random dude who sits at the bus stop every day with his exotic parrot.
Our brand has just grew through the valuable word of mouth, it is not only telling that they perform this activity but how they perform is the main subject on which anyone would approach us.




For example,

Regardless of whether you’re on the east coast or the west, you probably know a thing or two about Dunkin’ Donuts (like the fact that their donut holes are delicious, and that their “medium regular” coffee is to die for). And, you probably know at least one person who has been to Dunkin’ Donuts and absolutely loves it. The reason that you know all this is because Dunkin’ Donuts has a fantastic word-of-mouth marketing strategy.

Brands can pay anyone to love their brand publicly, but the real power lies with customers who ultimately choose whether to share engaging content to friends, family, and often times, complete strangers.

Most importantly, it's because they love your brand, not because you're paying them.           

WOM is a pull or push marketing strategy.
Analyzing the market, half of the brands are famous because of this strategy.

Word of mouth only depends on two things:

1. Socializing
2. Output

If you combine this two elements, the mountain will be ready for you to put your flag on!
#Sociato makes your startup grow big through the powerful word of mouth theory!

Get on board and experience the fun.
Stay tuned, till the next blog we will be back!

Happy Buzzing!

Perks of Digital Marketing!

Various meetings lined up for Sociato, but everyone has the same question in mind.
''Why invest in Digital Marketing?''
We explained our prospects that marketing is not only making sales, it is getting the brand recognized in the eyes of the target market!
Giving the sales turnover, would not be our only motive towards your startup but moving towards the right target audience, engagement, brand establishment in the eyes of people and many other aspects would be a complete plan for your startup to rise with Sociato.

Digital Marketing is such a field where the reach is global and recognized in the eyes of people living millions of light years ahead.
In today’s busy world, no one has time for door-to-door marketing instead everyone wants marketing to be done via computers, internet, emails, onlines ads, etc.
What is all this? Telling the world you exist! This is where, Sociato steps in & we do marketing like the ‘’Rajnikanth’’ of this industry.
MIND IT!

People want a hundred results from one investment they do for the startup, but you get those results when you have the perfect set of cards in your hand.
A customer would not invest in your product until it is beneficial for him and within the price he can afford.

Our client meetings are the only chance for to convince a startup that we would make it reach globally and nationally.
Sociato has always been a friend to all the friendly clients and the professional startup to all the corporate sector.
 

We give you all the minute details about the marketing done per week, from the number of posts done to the number of people reached. Analytics with inquires are our motive for your brand.
Sociato never treats clients as a source of money, but a family member under our roof! So get your brand updated, because Social Media is the new in! Stay tuned with us for the next story, till then do whatever you want to do!!

Happy Buzzing Folks!

Startup Mantra & growth hacks.

"A STARTUP IS A COMPANY DESIGNED TO GROW FAST"

In today's world, Startups are the most known mantras for the young minds.

Beginning with a simple question:

WHAT TO SELL?
A startup never grows with sales, it grows with what it sells!
A customer would invest time in your company if you have the quality he requires.

There is no theory which can understand a customer but there is a theory to understand the trend. (besides girls are a broader field of customer knowledge :P).

Next comes, how do you market your brand?
(Need some thinking hat now!)
The strongest form of marketing these days is Digital Marketing. (the most result oriented form of marketing).

The power of digital marketing can be best understood by the best example set in today's time - Our PM Narendra Modi (#Namo). Digital marketing is the medium used for maximising your reach in a cost effective manner (the key point to consider for startups)!
Startups and companies should extensively spend their resources on capitalising digital platforms and make your brand go GAGA globally just like our PM is doing!
#DigitalAge #DigitalIndia

We help you tell the world you exist, let's make your brand reach out to the world with some noise created by #Sociato!

Happy Buzzing Folks!

Building a team, brick by brick.

Just when my exams were on, i asked the moon where will I be post my studies?
The moon smiled & winked. (Maybe winter was coming for me :P).

The very next day a twist came to my life (which i didn't know would land me where).

Well, one of my friend was working with a startup named SOCIATO which catered to the digital marketing needs of other startups, (umm sounded dam cool)!
So I helped her in making some content for certain social media posts..  Unaware that the co-founders are going to love my work! (Yes, thats the truth).

Startups are like cool places to be in, the young & enthu generation, the work diversification & a lot of brainstorming sessions that come around!

For me it was a discovery since writing content was never my cup of vodka (i dont drink tea :p).
With my energy, full of life mentors and helping hands, I was soon a part of that startup! (Whoaa!)

And then i was designated the "MARKETING CZAR" of SOCIATO (gives a king-size feeling but i really didn't know the meaning).

Content was just the start! Exploring the digital marketing world with Sociato. :D

Happy Buzzing!